A person is holding a cell phone with the google ads logo on it.
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The word seo is surrounded by gears and a magnifying glass.
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A person is holding a cell phone with the google ads logo on it.

Google Ads

Social Media

Web Development

SEO

Content

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Here's the secret...you ready?

People don't just find you on the internet, click your ads and buy something!

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So many people get it wrong...

If you follow these steps you can't go wrong!

You will win loyal customers when they find you can service a need they have, you captivate them with your product, they love your brand and what you stand for and they can connect with you and that can take a lot of steps in a process that marketers call, the customer journey, but once you nail it, BOOM! 


Digital advertising is just another process, it’s not hard or complicated (that's why you leave the geeky stuff to us), it’s just common sense and following your customer journey from the time they discover you to the time you convert them. It doesn't happen in one click, that's why they call it a journey! 


I'm running Google ads, Facebook ads, but they are just not working, I keep upping the budget but nothing, digital advertising sucks, it's never worked!

We hear that so many times it's not funny, and we get it, it can be so frustrating, but the simple truth is people are not going to part with their hard earned cash for you just because you have ads on the internet.


1. You won’t get customers if they can’t find you!

2. OK, now people can find you, was it worth it for them?

3. Right, now let's show people what you’ve got!

Kinda obvious right? But so many people have the "field of dreams" digital strategy, 

“if you build it and they will come”, & guess what.. THEY WON’T.


In 2024 there were on average, 255,600 searches every second & 91% of Aussie shoppers use Google Search before buying so let's face the facts, if people search and you don’t pop up, you're out of the race.

So whats better, SEO or Google ads?

Honestly, you need both, Google designed their whole business around you having both,

and while Facebook and Instagram can’t be ignored as advertising channels, the fact is the #1 most valuable and highest converting traffic on the internet, is search. 

Businesses spend wads of cash on their bricks & mortar shopfront, they want people to be dazzled when they walk in, but in reality, a much higher percentage of people are “walking ”through your online doors" first to find out about your business, and if they find it all a bit shabby, confused, no one to talk to, old information and it’s generally tired and rundown, well, you can guess the outcome.


Once you’ve got a tonne of traffic coming to your site, it’s all about conversions. 

You know the old saying, you can lead a horse to water....... but how does digital make them drink?


We use sparkle, data, offers, retargeting and e-mail marketing to get them to convert, and trust us people don't just walk in and fill up their cart, it takes a precise process and an orchestrated journey to get them hooked. 

There's a percentage of people that don't know you exist and are not even searching for, you are just a brand in a sea of internet noise.


If you haven't noticed, people really love social media, but......people use social media to either connect with others or be entertained.

 

Different from search, they are not actively looking for you, but you can use data to find them, (crafty) and when you do, you’ve got 3 scroll-stopping possibilities. 

There’s no denying social media is now an entertainment behemoth, way bigger than TV, Radio or the Papers (you don’t see people scrolling through their TV at the bus-stop, thats stuck back on the wall at home) and for a business you’ve got 3 scroll-stopping possibilities. 

  1. An offer so good it will strip paint off the walls
  2. Content that’s entertaining and attracts attention
  3. A post so boring that you become the “Quick scroll past them” brand

ChatGPT search

By Laurence Schuberth • November 4, 2024
Chat GPT Search......So what does this mean?

The fundamentals of SEO and Digital Marketing

By Laurence Schuberth • October 10, 2024
Do you want to see your digital marketing efforts pay off, but you’re not sure what to do with SEO? We have you covered. The use of SEO can have a profound impact on your digital marketing and with a selection of key strategies, you can elevate your online presence to new heights.

What is Customer Experience (CX)

By Laurence Schuberth • October 10, 2024
Customer experience (CX) is how consumers perceive the interactions they have with a brand at multiple touchpoints throughout their customer journey. This can be a query on social media, a conversation with a chatbot or simply navigating on a website from one page to another. Each interaction matters and will have an impact on how future and current customers view a brand.

Google AI Overviews ads are here

By Laurence Schuberth • October 10, 2024
Google is rolling out ads to AI Overviews in the US, in a shock announcement that surprises no one. The ads appear directly underneath the AI overview with the label “Sponsored”. A Google spokesperson told Search Engine Land: “You can show ads in these experiences with your existing AI-powered Search ads, Shopping and Performance Max campaigns. There’s no additional action required.”

dave's digital update

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dave has a plan for your business!

Select the plan that's right for your business. You can always upgrade or downgrade later.

Dave makes creating  great content for all your social and web so easy + it saves you time and money.

the "Dave for small business"

Starting out !

  • Generate great content ideas
  • So easy to understand
  • Empower staff to get involved
  • Save hours of valuable time

If you have an in-house team, dave will take the stress off and make marketing fun again! More time to breath means better creative, money saved and they'll love you for it .

In-House

the "Give them the power"

  • Showcase Authenticity
  • Maintain Control
  • Scalable Social Media
  • Boost Efficiency

Collect and share your team’s on-the-ground experiences at scale, giving your brand the ability to showcase authentic customer interactions every minute of every day.

Enterprise

the Advanced

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we ♥ social

if you're a business owner still clinging to your yellow pages ad like it's a life raft in the sea of digital marketing, listen up! Social media is the powerhouse for your business that makes traditional media look like a carrier pigeon in the age of instant messaging.

A conversion rates so high, you'll needed oxygen tanks.

ready to turbocharge your marketing?

warning: filling out this form may cause explosive growth and uncontrollable success

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