By Laurence Schuberth
•
October 10, 2024
Google is rolling out ads to AI Overviews in the US, in a shock announcement that surprises no one.
The ads appear directly underneath the AI overview with the label “Sponsored”.
A Google spokesperson told Search Engine Land: “You can show ads in these experiences with your existing AI-powered Search ads, Shopping and Performance Max campaigns. There’s no additional action required.”